NABP Shares Value of Verified Domains at ICANN International Policy Meeting
July 20, 2017
Verifying eligibility prior to allowing registrants to use a domain name requires extra time and attention, but the benefits make it worthwhile for member registry operators of the Verified Top-Level Domains (vTLD) Consortium. NABP spoke on behalf of the vTLD Consortium during the 59th international meeting of the Internet Corporation for Assigned Names and Numbers (ICANN), held June 26-29, 2017, in Johannesburg, South Africa. During the meeting, NABP told the ICANN Governmental Advisory Committee’s Public Safety Working Group and other stakeholders that internet domains that are verified through a vTLD registry operator – web addresses ending in extensions like .bank, .realtor, and .pharmacy – are safe, reliable, and trustworthy, and are gaining recognition as valuable names in their relevant sectors. As evidence of their safety, vTLDs including .pharmacy, .bank, .insurance, .autos, .boats, .motorcycles, .yachts, .realtor, and .reit have had zero incidents of malware, phishing, or spam over the life of the registries. In addition, vTLDs enhance a registrant’s brand recognition and differentiation in a competitive marketplace. The .pharmacy extension, for example, assures consumers that a website is safe, legitimate, and verified, in contrast to the tens of thousands of websites selling prescription drugs illegally at any given time. NABP and the vTLD Consortium will continue to participate in ICANN policy discussions to advocate for consumer safety online.